Combining strong critical and analytical thinking skills with design aesthetics gained from over 15 years in the advertising industry, I’ve driven the creative direction for Zurn’s brand across all print, video and digital platforms, while providing leadership for the creative team. With a passion for processes that drive inter-department efficiencies, I ensure timely project delegation and completion, from concept through production and delivery.
ACHIEVEMENTS Refreshed the brand with new creative direction and brand standards, shifting focus away from “products” and towards “the customer” by telling more impactful stories through video and case studies. Implemented new processes to ensure Zurn brand consistency across all platforms.
Brought on board as the company was transitioning ownership, I was a crucial part of the rebranding team for the agency. From there, I was instrumental in implementing the vision of the new company internally, in new business pitches and multiple pieces of collateral. In addition to providing concept direction for national and local clients, I launched a startup brand, creating everything from the name of the product to it’s tone and identity.
CLIENTS GE Healthcare, ‘SnotTape, Master Lock, HED, Trico
Acting as the agency’s sole Art Director I was instrumental in bringing all of the creative work in-house, saving the company money while simultaneously increasing the quality of the creative. I spearheaded a badly needed rebrand of the agency from the ground up, worked closely with a front-end developer on interactive projects and recommended new efficiencies such as box.com and Basecamp for better office organization.
CLIENTS WEA, Brady, Blue Cross Blue Shield, Restaurant.com, VFW, Delta Dental, Associated Bank, ProAssurance, Milwaukee Water Works
A lead creative and owner of multiple national and international accounts. With knowledge gained throughout my career, I began to serve as a mentor to staff designers and continued to work closely with account service, and form a strong bond with copywriters. I consistently led client presentations of campaign concepts to cement new business, client buy-in and approval for new campaigns. Utilize evolving technologies, I was active in executing social media campaigns and interactive events/parties.
CLIENTS Amway, Marcus Hotels & Resorts, Rogers Corporation, Milwaukee Wave, Woodway
As Art Director on prominent international brands like Miller Brewing, Mitsubishi, Caterpillar, and IBM, as well as small regional startups, I began to practice more inclusive disciplines like copy writing and account service. From start to finish, I developed creative concepts that would effectively and clearly engage the audience and communicate strategic client messaging for their target audience. The work spanned a wide spectrum of printed and electronic materials including brochures, print ads, direct mailers, logos, trade show exhibits, signage and websites. I was responsible for leading client presentations, driving vendor fulfillment and authorizing final pieces on press checks. My strong creative concepting, and clear client communication skills helped me develop into a leadership position.
CLIENTS MillerCoors, Mitsubishi, Caterpillar, IBM
Bachelor of Arts, Graphic Arts
University of Wisconsin Whitewater, 2001